Why Being a Self-Aware Leader Is Not Enough / Media / By dovbaron Journalist Daniel Goleman, who studied the phenomenon of “emotional intelligence” (EQ) in his 1995 book of the same name, made a big point of comparing the importance of EQ to IQ. He quoted studies, in his chapter “When Smart Is Dumb,” for example, proving that many high-IQ scoring students end up failing miserably in their practical lives. In contrast, many “average” people, Goleman pointed out, go on to phenomenal success.