Political and business leaders know that to shape the future, they need to tap into what DRIVES HUMAN BEHAVIOR.

The Emotional Source Code of Belonging

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Discover the importance of applying the Emotional Source Code in your organization and stop the effects of the Great Resignation

Whether you are observing your neighbors, friends, families, or the media, you are undoubtedly aware that we are seeing a massive rise in tribalism across the political spectrum. Each of us as individuals and as groups has an Emotional Source Code, and biologically, humans crave belonging to those who align with their Emotional Source Code. Our primordial DNA tells us that we must have a tribe to survive. This tribalism is at the root of all radical separation and constant cultural clashes we encounter. However, when we take the time to understand the Emotional Source Code of the group or individual, we can develop empathy and compassion; this can, in turn, facilitate a unifying meaning.

A sense of belonging is one of humanity’s most potent driving forces. In the absence of belonging, we will trade “belonging” for the poor substitute of “fitting in.”

In belonging, we gain the strength and certainty to nurture our most authentic and magnificent selves to come to fruition. We are free to explore not only more of who we are but also more of who we can be.

Conversely, when trying to fit in, we will distort, minimize, and even disenfranchise parts of ourselves to consciously or unconsciously hide anything that could get us ejected from the tribe.

At the core of tribal thinking and behavior is the doctrine of “you’re either with us or against us.” This mentality is not only damaging to families and communities, but it is the driving force that determines whether your company can attract or retain both top talent and customers.

The driving force of human beings is meaning as it determines beliefs and behaviors. It is, therefore, in your best interest to discover the Emotional Source Code of your Organization, the people in it, and the customers you want to attract.

Emotional Source Code is the direct path to meaning, and "Those Who Control "Meaning" for The Tribe, Also Control The Movement of That Tribe"

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